New Digital Equipment added at ThinkShapes Mail

  • Posted by Jim O'Brien
  • On August 17, 2016
In July, ThinkShapes Mail (TSM) added 2 new high quality, high speed digital presses.  These new Canon 8000 presses print at 2400 dpi.  This means higher resolution images and sharper looking content.  Both presses have an in-line saddle stitch finisher for quick production of booklets.  TSM routinely prints booklets at a final size of 8.5″ […]
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Effective trade show marketing is in the bag.

  • Posted by Jennifer Frazier
  • On June 2, 2014
When Sarah Wells, CEO and Founder and Sarah Wells Breast Pump bags, wanted to stand out at a recent trade show, she turned to ThinkShapes Mail for a handout as unique and quality oriented as her product.
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Shaped edge makes gala even more inviting.

  • Posted by Jennifer Frazier
  • On March 6, 2014
“This shaped invite really shows what’s possible in die-cut invite printing,” said O’Brien. “Unlike a round shape or an oval, this shape gave the piece an added dimensional quality that’s really exciting.”
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Digital booklet printing to the rescue.

  • Posted by Jennifer Frazier
  • On December 16, 2013
Going through a rebranding is a time-consuming process. So is compiling an annual report. Now imagine going through both at once. That’s what the Hillsborough Education Foundation (HEF) encountered. While the rebranding was complete and the annual report was in its final proofing, there was not enough time for the offset printing and intricate spot varnishing of the finished piece for the full Board to get a preview of new logo, new colors and last year’s achievements at the final meeting of 2013. The solution? Digitally printed booklets from ThinkShapes Mail.
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Not using shaped mail this Halloween and beyond? That is scary.

  • Posted by Jennifer Frazier
  • On October 29, 2013
After all, you would be terrified to learn how ineffective traditional direct mail is by comparison. In the spirit of the season, here are the five scariest things that can happen when you don’t use shaped direct mail, courtesy of ThinkShapes Mail.
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Make a bigger impact for less with our shaped business card special.

  • Posted by Jennifer Frazier
  • On October 21, 2013
It’s a known fact:  Shaped business cards are looked at longer when first received and held onto for much longer than their rectangular cousins.  Now, we’re offering a deal so you can make the switch to a powerful shaped business card for less. Between now and December 1, 2013, when you purchase 500 or more […]
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Tampa financial institution banks on the power of shaped handouts.

  • Posted by Jennifer Frazier
  • On September 27, 2013
Tampa-based Bay Cities Bank takes a different approach to banking. Founded in 1999 when the banking world was undergoing a rash of mergers and acquisitions, Bay Cities Bank opened its doors as a community bank. They use expertise and good, old-fashioned customer service to retain and attract customers, and shaped handouts from ThinkShapes Mail fit perfectly with their innovative spirit.
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Limited quantities shouldn’t limit quality.

  • Posted by Jennifer Frazier
  • On August 28, 2013
ThinkShapes Mail can print short digital runs from 10 to 250 cost effectively and fast. Pocket folders are printed on high gloss or other specified stocks. Booklets can be printed from eight to 60 pages, and have heavy cover stock for the covers as well as gloss text weight pages for the interior of the saddle-stitched booklet.
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Shaped business cards were just what the doctor ordered for Kelly’s Family Pharmacy.

  • Posted by Jennifer Frazier
  • On June 27, 2013
Kelly Hunt, Registered Pharmacist and President of Kelly’s Family Pharmacy, knew the exact prescription for success when seeking a unique business card. He wanted something that would set them apart from the big national chain pharmacies, and be as unique as the one-to-one attention they provide. Settling on a shaped business card of his logo, he set about to find a company to bring it to life.
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General Cable helped create a buzz before show time with shaped direct mail.

  • Posted by Jennifer Frazier
  • On June 18, 2013
When you manufacture and distribute the leading cable for the broadcast industry and have over 90,000 media and entertainment professionals under one roof, it’s paramount to build excitement for your booth in advance. General Cable, a 165-year-old innovator of wire and cable connectivity and communications, recently used shaped direct mail to spur booth visits in advance of the National Association of Broadcaster’s annual trade show in Las Vegas, Nevada.
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A shorter printing window means longer periods of donor involvement for Orlando Charity.

  • Posted by Jennifer Frazier
  • On June 3, 2013
Apopka-based Performance Business Solutions is involved in the creating a charity event program each year for an Orlando non-profit that supports early childhood development. Each year, sponsorships, silent auction item gifts and donations continue to pour in right up to event time. Typically, that would be a challenge for any marketer, but Performance Business Solutions has a secret weapon to buy more time – digital booklet printing with ThinkShapes Mail.
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Unique shaped invite is getting rave reviews for the Black Repertory Group

  • Posted by Jennifer Frazier
  • On May 16, 2013
The Black Repertory Group of Berkley, California is a non-profit highly acclaimed for one act plays produced by local playwrights and iconic musical events. When they turned to A Foot In The Door Entertainment to promote an upcoming all-star tribute concert in the Group’s 250-seat theater, they needed an invite to the event that was as unique and exciting as the event itself.
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The Top Four Components For Better Direct Mail ROI

  • Posted by Jennifer Frazier
  • On April 25, 2013
While trends in marketing and consumer preferences may change, there are four basic tenants of direct mail that will forever remain the same. No matter how much direct mail evolves, say from square mail to shaped mail, these cornerstones will still mean the difference between whether or not people will read what you send. But here’s the catch. Many marketers skip 1 and 2, which account for 70 to 80 percent of your campaign’s success.
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Direct mail to merge with digital?

  • Posted by Jennifer Frazier
  • On March 29, 2013
Imagine this. A day or two before you receive a marketing message in your mailbox, you receive a preview of what’s arriving on your smart phone via a special app. Or perhaps you’ll have an email inbox that lists mail and packages that are on their way. This is a reality that’s a lot closer than we might think, according USPS Postmaster General Patrick Donahoe.
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