What is the best shape for your custom mail marketing collateral?
One of the best things about running a business today is that there are all sorts of marketing options for you to choose from. This is especially true with digital printing, which now provides you with more flexibility than ever before. If you can think it, then custom printing services can design and print it!
You’ll still need to stand out in a crowd, however. That’s where shaped mail marketing services come in. This unique type of custom printing does a fantastic job of grabbing the attention of potential customers. How do you choose the best shapes for your marketing endeavors? Let’s take a look at a few quick shaped mail marketing tips:
Choose Shapes that Represent Your Business
Many companies decide to use shaped printing to create an image that specifically stands for the business itself or its brand. If you have a particular product or service your brand is known for, this is a great way to relay pertinent information to potential customers before they even read a word of the promotional material. Examples would include using a computer for IT services, a sports car for auto detailing, or a cup of java for a coffee shop.
Make Your Logo Stand Out
When your logo is unique, customers will be able to recognize it immediately and recall a specific feeling for your business and brand. This takes time, of course, and integrating your logo with shaped marketing materials is a great way top speed this process up. Depending on the design of your logo, you may be able to make the entire pamphlet or flyer in the shape of the logo itself! If that won’t work, then simply make sure that your logo is a prominent feature on any marketing collateral you have designed and printed.
Create a Company Mascot
Everyone loves a good mascot, so why not make that a part of your custom printing? Just like a great logo, a mascot can immediately identify you as a company and as a brand. Animals make very popular mascots, but you can also humanize an inanimate object such as a computer, bottle of water, etc. Just stick a face, hands, and feet on it, and you’re in business. When someone receives a mascot-shaped piece of direct mail marketing, they’ll definitely remember your company!
Focus on a Special Event for Mail Marketing Services
When you have some kind of special event coming up, the best shapes are often those that focus on that particular event. If you’re advertising a big sale, then perhaps the shape of a price tag with a list of slashed prices would be fitting. Or, if you’re going to be taking part in an upcoming charity, then choose a shape that represents that charity or the types of activities that will be taking place at the event, such as a marathon race, football game, or auction.
Aim Mail Marketing Services at Your Target Audience
When deciding on the shapes of your custom mailers, you should always concentrate on the creation of designs that are aimed at your target audience. This could be based on a variety of elements, including age, gender, online behaviors, and others. The same goes for using shaped marketing pamphlets and brochures. Just keep in mind that you also want to appeal to a broader base whenever possible when using mailing services and other marketing tools.
Just Have Fun with the Design
This tip could easily have been listed as number one, but we thought we’d save the best for last! When deciding on the shape of your marketing tools, you should always try to come up with something fun for existing or potential customers to receive. Think about the kinds of shapes that would grab your attention and add your own “flavor” to it so it can represent your brand.
Contact ThinkShapes Mail for Shaped Mail Marketing Services
The incredible design team at ThinkShapes Mail can create designs and provide mail marketing services to help your business stand out against your competitors and pull in customers. Give us a call at (813) 885-2225 for a no-cost consultation on custom shaped mail marketing services!
