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Apopka-based Performance Business Solutions is involved in the creating a charity event program each year for an Orlando non-profit that supports early childhood development. Each year, sponsorships, silent auction item gifts and donations continue to pour in right up to event time. Typically, that would be a challenge for any marketer, but Performance Business Solutions has a secret weapon to buy more time – digital booklet printing with ThinkShapes Mail.

The Black Repertory Group of Berkley, California is a non-profit highly acclaimed for one act plays produced by local playwrights and iconic musical events. When they turned to A Foot In The Door Entertainment to promote an upcoming all-star tribute concert in the Group’s 250-seat theater, they needed an invite to the event that was as unique and exciting as the event itself.

The non-profit world is one where money and time are both precious commodities. When Applied Image Group needed a program guide for the annual Gulf Ridge Council Boy Scouts of America’s 8th Annual Distinguished Citizen Award Luncheon, they knew just where to turn.

While trends in marketing and consumer preferences may change, there are four basic tenants of direct mail that will forever remain the same. No matter how much direct mail evolves, say from square mail to shaped mail, these cornerstones will still mean the difference between whether or not people will read what you send. But here’s the catch. Many marketers skip 1 and 2, which account for 70 to 80 percent of your campaign’s success.

Imagine this. A day or two before you receive a marketing message in your mailbox, you receive a preview of what’s arriving on your smart phone via a special app. Or perhaps you’ll have an email inbox that lists mail and packages that are on their way. This is a reality that’s a lot closer than we might think, according USPS Postmaster General Patrick Donahoe.

Today, business cards can be much more than the traditional 2 x 3.5” rectangle. Companies who want to instantly differentiate themselves are now turning to shaped business cards to leave a lasting impression on the recipient.

VDP systems are intuitive and easy for digital printers to implement, helping marketers go from a dismal average 2% response rate for static communication to a 10 to 15% response rate when VDP is brought into the direct mail equation.