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Associated costs could be as much as 31 times the purchasing cost of paper, which includes not only the retail price, but storage, copying, printing, postage, disposal and recycling. So what’s the solution? Companies who switch to print-on-demand have reported savings as much as 27% in their printing costs alone, according to American Digital.

Just a few short years ago, marketers were riding the digital wave and predicting the extinction of “snail mail.” But nothing could be farther from the truth in 2013. According to the Direct Marketing Association, early estimates anticipate a 2.4 percent ad spend increase on direct mail for the next two years as well.