How do shaped business cards help your brand image?

Even in the days of contact information effortlessly forwarded from one smartphone to another, the age-old business card remains as ubiquitous as, well…business people. One of the reasons for this is that these tangible bits of professional information are easily distributed and are an excellent way to showcase a bit of your businesses’ distinctive personality.

While the standard 3.5″ x 2″ off-white rectangle of branded card stock was once enough to impress potential customers, the reality of the current attention economy demands a bit more character and flair. Shaped business cards are an excellent way to make certain your business can immediately stand out from the crowd, while simultaneously capturing a precious bit of that potential client’s imagination.

Are Shaped Business Cards Effective Marketing Tools?

Still skeptical? Consider how much time and effort your business puts into keeping up with changes in the industry. How many resources are dedicated to not only navigating trends but to forecasting and predicting? Think of all the hours dedicated to sales meetings, training programs, and conference calls devised to maximize the number of prospects that can be turned into real-life customers.

Now think of the number of times you have handed out your standard business card. Try to recall the number of cards handed out to the number of callbacks you received. If that proves a little too difficult, consider all the occasions in which someone has handed their card to you and the desk drawer in which they have languished for however many years. It has long been known in direct mail marketing circles that shaped printing can increase response rates by 300%!

Often, when people hear the phrase, “shaped business cards,” they think of some sort of gimmick or of a piece of paper most socially aware folks would be embarrassed to hand out, but this is not the case. Subtle differences such as a uniquely shaped card opposed to the traditional horizontal print can embed within the subconscious, as can a few other slight variations on the classic design such as rounded corners, modest adjustments to the size, leaf or square shapes, and even textured cards.

Shaped business cards not only make your business stand out, but they can also work with your brand identity and elevate it. Own a catering service? How about a circular card that looks like a plate with your logo in the center? Operate a landscape company? Try a leaf-shaped card highlighting the colors of autumn- this is a great way to remind customers that lawn maintenance doesn’t stop when the grass turns brown. What about a roofing company? A card shaped like a house will help you stand above your competition. With digital printing, the possibilities for your shaped business cards are virtually limitless.

Contact ThinkShapes Mail for Shaped Business Card Printing

With over thirty years of unique mail and printing industry experience, ThinkShapes Mail is ready to complete your shaped business card printing needs. With an unwavering focus on quality and state of the art equipment, ThinkShapes Mail is able to deliver high-quality solutions in any quantity. Don’t hesitate, contact us today for shaped business cards certain to make your business stand out from the crowd.