Month January 2013

Direct Mail Shapes Up as Hot New Trend

Marketers have entered 2013 with more data than ever before about what works and what doesn’t.  Over the last several years, the push to market online has resulted in email overload and lackluster results.  That’s according to recent data reported…

Go Green In 2013.

Associated costs could be as much as 31 times the purchasing cost of paper, which includes not only the retail price, but storage, copying, printing, postage, disposal and recycling. So what’s the solution? Companies who switch to print-on-demand have reported savings as much as 27% in their printing costs alone, according to American Digital.

Lose the wait in 2013.

Our pledge to you in 2013 is to continue to hone our processes and production procedures to keep your projects on track, on budget, and delivered on time.

Direct mail spending is expected to be robust in 2013.

Just a few short years ago, marketers were riding the digital wave and predicting the extinction of “snail mail.” But nothing could be farther from the truth in 2013. According to the Direct Marketing Association, early estimates anticipate a 2.4 percent ad spend increase on direct mail for the next two years as well.