Archive for May, 2012
Digital vs. Offset
When we decided to go all digital a few years back, it allowed us to customize and individual each piece of mail we sent, and gave our customers the opportunity to send as few or as many as they needed to without a ton of waste. Apparently, we were ahead of the curve.
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Mail meet mobile.
If you put a QR code on your next direct mail campaign, the USPS will say “thanks” by giving you an upfront 2 percent discount on Standard Mail and First-Class Mail letters, flats and cards that give readers the opportunity to access more information using a mobile device.
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Study Shows 85% of Consumers Read Their Physical Mail Every Day.
In today’s digital world, consumers are bombarded with email, online ads, mobile ads, texts, and broadcast all day long. What was once referred to as “junk mail” is making a big comeback according to According to Accurate Leads.com’s Mail Print blog.
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USPS Changes Delayed — For Now
The U.S. Senate voted last week to delay controversial decisions on closing post offices and ending Saturday delivery. The Senate offered up $11 billion in hopes of saving hundreds of thousands of jobs and ensuring the delivery of 500 million pieces of mail per day.
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ThinkShapes Mail Blog
